Course curriculum

    1. Survey: Your starting point

    2. Introduction

    3. What makes the BMC an ideal tool for startups?

    4. How does ElevateIP Alberta use the BMC during the application process?

    1. Overview

    2. What is the BMC?

    3. Understanding the Nine Building Blocks

    4. QUIZ: Why the BMC?

    1. Overview

    2. Value Propositions: Defining Your Unique Value

    3. Customer Segments

    4. Channels: Reaching Your Customers

    5. Customer Relationships: Building and Maintaining Relationships

    6. QUIZ: Market and Customer Focus

    1. Overview

    2. Key Resources: What Do You Need to Operate?

    3. Key Activities: What Actions Drive Your Business?

    4. Key Partnerships: Leveraging External Resources

    5. QUIZ: Business Infrastructure

    1. Overview

    2. Revenue Streams: Generating Income

    3. Cost Structure: Understanding Costs

    4. QUIZ: Company Finances

    1. Overview

    2. How does ElevateIP Alberta assess the BMC?

    3. Highlighting your IP in all 9 Blocks

    4. BMC for Strategic IP Planning

    5. Survey: What did you learn?

    6. Quiz: Putting it together

About this course

  • Free
  • 29 lessons
  • 0 hours of video content

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