Introduction to the BMC
This course will provide you with an introduction to the Business Model Canvas (BMC) and how ElevateIP Alberta uses it as part of the application process.
Survey: Your starting point
Introduction
What makes the BMC an ideal tool for startups?
How does ElevateIP Alberta use the BMC during the application process?
Overview
What is the BMC?
Understanding the Nine Building Blocks
QUIZ: Why the BMC?
Overview
Value Propositions: Defining Your Unique Value
Customer Segments
Channels: Reaching Your Customers
Customer Relationships: Building and Maintaining Relationships
QUIZ: Market and Customer Focus
Overview
Key Resources: What Do You Need to Operate?
Key Activities: What Actions Drive Your Business?
Key Partnerships: Leveraging External Resources
QUIZ: Business Infrastructure
Overview
Revenue Streams: Generating Income
Cost Structure: Understanding Costs
QUIZ: Company Finances
Overview
How does ElevateIP Alberta assess the BMC?
Highlighting your IP in all 9 Blocks
BMC for Strategic IP Planning
Survey: What did you learn?
Quiz: Putting it together